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Learn Challenge: Automate A/B Test Winner Selection | Automating Marketing Tasks with Python
Python for Marketers

bookChallenge: Automate A/B Test Winner Selection

Quickly identifying the winning variant in an A/B test is crucial for maximizing marketing performance and minimizing wasted spend. By automating the winner selection process, you can rapidly respond to changes in customer behavior and ensure that your campaigns are always optimized for the best results. This approach removes guesswork, allowing you to focus resources on what works and improve your marketing ROI.

Task

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Given a DataFrame containing A/B test results with columns for variant names, number of visitors, and conversions, implement a function that identifies the top-performing variant.

  • Compute the conversion rate for each variant as conversions divided by visitors.
  • Find the variant with the highest conversion rate.
  • Return the name of the winning variant and its conversion rate as a tuple.

Solution

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SectionΒ 2. ChapterΒ 7
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bookChallenge: Automate A/B Test Winner Selection

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Quickly identifying the winning variant in an A/B test is crucial for maximizing marketing performance and minimizing wasted spend. By automating the winner selection process, you can rapidly respond to changes in customer behavior and ensure that your campaigns are always optimized for the best results. This approach removes guesswork, allowing you to focus resources on what works and improve your marketing ROI.

Task

Swipe to start coding

Given a DataFrame containing A/B test results with columns for variant names, number of visitors, and conversions, implement a function that identifies the top-performing variant.

  • Compute the conversion rate for each variant as conversions divided by visitors.
  • Find the variant with the highest conversion rate.
  • Return the name of the winning variant and its conversion rate as a tuple.

Solution

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Everything was clear?

How can we improve it?

Thanks for your feedback!

SectionΒ 2. ChapterΒ 7
single

single

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