Key Metrics and KPIs

If CRO (Conversion Rate Optimization) is about turning visitors into action-takers, then metrics and KPIs are how you measure whether it's actually working.

Core CRO Metrics

1. Which metric best indicates how effectively your page turns traffic into leads or sales?

2. What does a high Bounce Rate typically indicate about a webpage?

3. What does the Click-Through Rate (CTR) measure in CRO?

4. Why is a lower Cost Per Acquisition (CPA) considered better?

5. What insight does Customer Lifetime Value (CLV) provide?

Which metric best indicates how effectively your page turns traffic into leads or sales?

Select the correct answer

Click-Through Rate (CTR)

Customer Lifetime Value (CLV)

Bounce Rate

Conversion Rate (CR)

What does a high Bounce Rate typically indicate about a webpage?

Select the correct answer

The cost per acquisition is low

The page fails to capture attention or trust

The page has high conversion rates

Users are highly engaged with multiple pages

What does the Click-Through Rate (CTR) measure in CRO?

Select the correct answer

Engagement and effectiveness of CTAs

The average amount spent to gain one customer

Total revenue from a customer over time

Percentage of users who leave after one page

Why is a lower Cost Per Acquisition (CPA) considered better?

Select the correct answer

It means more users leave after one page

It indicates better marketing efficiency and ROI

It shows higher customer lifetime value

It reflects higher click-through rates

What insight does Customer Lifetime Value (CLV) provide?

Select the correct answer

Indicates if a page fails to capture attention or trust

Measures how many users click a specific button or link

Shows the percentage of visitors who take the desired action

Identifies long-term, high-value customers beyond one-time sales

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Section 1. Chapter 2

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Key Metrics and KPIs

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If CRO (Conversion Rate Optimization) is about turning visitors into action-takers, then metrics and KPIs are how you measure whether it's actually working.

Core CRO Metrics

1. Which metric best indicates how effectively your page turns traffic into leads or sales?

2. What does a high Bounce Rate typically indicate about a webpage?

3. What does the Click-Through Rate (CTR) measure in CRO?

4. Why is a lower Cost Per Acquisition (CPA) considered better?

5. What insight does Customer Lifetime Value (CLV) provide?

Which metric best indicates how effectively your page turns traffic into leads or sales?

Select the correct answer

Click-Through Rate (CTR)

Customer Lifetime Value (CLV)

Bounce Rate

Conversion Rate (CR)

What does a high Bounce Rate typically indicate about a webpage?

Select the correct answer

The cost per acquisition is low

The page fails to capture attention or trust

The page has high conversion rates

Users are highly engaged with multiple pages

What does the Click-Through Rate (CTR) measure in CRO?

Select the correct answer

Engagement and effectiveness of CTAs

The average amount spent to gain one customer

Total revenue from a customer over time

Percentage of users who leave after one page

Why is a lower Cost Per Acquisition (CPA) considered better?

Select the correct answer

It means more users leave after one page

It indicates better marketing efficiency and ROI

It shows higher customer lifetime value

It reflects higher click-through rates

What insight does Customer Lifetime Value (CLV) provide?

Select the correct answer

Indicates if a page fails to capture attention or trust

Measures how many users click a specific button or link

Shows the percentage of visitors who take the desired action

Identifies long-term, high-value customers beyond one-time sales

Everything was clear?

How can we improve it?

Thanks for your feedback!

Section 1. Chapter 2