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Learn Challenge: Summarize Campaign Performance | Automating Reports and Visual Insights
Python Automation for Reports and Visual Insights
Section 1. Chapter 6
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bookChallenge: Summarize Campaign Performance

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Task

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Build a function to process a DataFrame containing marketing campaign data and produce a summary report. The summary must include conversion rate and ROI for each campaign, and clearly indicate which campaign has the highest conversion rate.

  • Calculate the conversion rate for each campaign as conversions divided by clicks.
  • Calculate ROI for each campaign as (conversions * 100 - spend) divided by spend.
  • Add columns for the conversion rate and ROI to the DataFrame.
  • Add a column to indicate which campaign has the highest conversion rate.
  • Print the summary table with all columns, including the indicator for the top campaign.

Solution

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Section 1. Chapter 6
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