Summary  
This chapter covers the iterative improvement cycle: a repeatable process of gathering data, spotting friction points, forming hypotheses, testing, analyzing results, and refining until continuous optimization is achieved.

General domain of usage  
Conversion rate optimization

The iterative CRO process follows a simple, repeatable cycle.
#### The CRO Loop Steps
1. Gather data;
2. Find friction points;
3. Form a hypothesis;
4. Test and analyze;
5. Act on results.

This course focuses on the core beginner topics in conversion rate optimization and landing page optimization. Learn the fundamentals of CRO, user behavior, and the essential elements of effective landing pages, including crafting headlines, value propositions, forms, calls to action, and copywriting best practices. Ideal for those starting out and looking to master the basics before moving to advanced optimization techniques.

Iterative Improvement

The CRO Loop Steps