So now that we have some tools at our disposal to understand and analyze games, let us talk about Research as the first stage of the iterative design process. Research is a very important part of the design process - it is what helps us learn about and define the needs of the users which lays the groundwork for then creating solutions to them.

## Applying the MDA Model & Similar Products Research

Analyze a small part of a game using the **MDA Model** and conduct Similar **Products Research** to gain insights into game design, player emotions, and potential improvements. This method helps capture both **structured insights** (MDA Model) and **emotional responses** (Love/Break-Up Letters), leading to deeper **game design understanding** and potential **improvements**.



What is the purpose of research in the iterative design process?

Game design is the art and science of crafting engaging, immersive, and interactive experiences. Learn core game design concepts, such as player archetypes, gameplay mechanics, and design thinking, while also exploring ideation techniques, prototyping methods, and testing strategies. Through an iterative design approach, you'll gain the skills to conceptualize, refine, and evaluate games, whether for video games, board games, or interactive experiences. Perfect for aspiring game designers, developers, or anyone curious about the creative and analytical aspects of game design.

Learn the fundamentals of game design, including what defines a game, its key elements, and the role of a game designer.

Learn how different player archetypes influence game design and shape player experiences. Explore the MDA Framework to understand how mechanics, dynamics, and aesthetics work together to create engaging gameplay.

Generate ideas with Brainstorming and Crazy 8, challenge assumptions with The Worst Possible Idea, and refine concepts using Structured Ideation Techniques.

Explore different types of prototypes, create quick iterations with rapid prototyping, map player experiences using user journey mapping, and simulate interactions with Wizard of Oz-ing.

Assess game design with heuristic evaluation, gather insights through the think-aloud protocol, and collect player feedback using interviews and questionnaires.

Introduction to Game Design

Similar Products Research

Applying the MDA Model & Similar Products Research

MDA Model Analysis

Similar Products Research