Course Content
The Art of A/B Testing
The Art of A/B Testing
1. What is A/B testing?
The Third T-Test
Let's review the plots for the 'Purchase'
column of the control and test groups.
Levene's Test:
Now perform a t-test for the 'Purchase'
columns:
H₀: The mean values of the column do not differ between the groups.
Hₐ: The mean values of the column differ between the groups.
In this case, the p-value (0.350
) is higher than the acceptable significance level (0.05
), indicating that there is insufficient evidence to suggest that the mean values differ between the groups. Now it's your turn!
Everything was clear?