Forecasting the Next 12 Months
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In this chapter, you expand your model across time.
You move from single calculations to a full 12-month forecast and compare different pricing strategies side by side.
Start by asking Copilot to generate a new sheet with monthly projections.
Use your historical data to forecast subscriber count and profit for the next 12 months, assuming no changes.
This gives you a stable baseline to compare against.
Next, introduce alternative pricing strategies.
Use your Pricing Matrix to create:
- A max profit scenario;
- A max audience scenario.
Copilot builds projections for each case, so you can compare outcomes across the full year.
Check the results carefully.
If something looks off, it usually means Copilot lost context or used incorrect assumptions. In this case, churn was treated as a fixed value instead of a dynamic formula.
Guide Copilot with precise instructions.
Point it to the correct formulas and force it to reuse the logic from your assumptions model. Once corrected, the forecast aligns with your expected results.
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