Crafting a Compelling Product Vision

Creating a strong product vision is about clarity and focus. It's not just a destination, but a compass that guides your direction and aligns your team. To make this process more effective, we'll use proven tools like design thinking and the value proposition framework.

A compelling product vision answers key questions about your product's purpose and value. Based on the value proposition framework, focus on these five essentials:

• Define your target audience and their unique traits;

• Understand the problems they're trying to solve;

• Outline your product's core features;

• Emphasize the outcomes and benefits it delivers;

• Highlight what makes your product unique or innovative.