Data Study
In this section, we are going to practice using knowledge from previous sections.
We will find some essential product metrics that are used in Data Analysis:
CAC
The percentage of customers whose acquisition is more expensive than the money spent
The percentage of the organic traffic
How much money do we earn daily
ROI
Before starting this section, study the data we will work with.
Column name | Data type | Description |
---|---|---|
customer_id | int | User unique number |
cost | float | How much money do we spend for the user |
money_spent | float | How much money does the user spend |
day | str | The weekday the payment was made |
holiday | bool | If the day of the payment was the holiday or not |
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Seção 4. Capítulo 1
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