Not all **leads** are the same—some are **highly engaged and ready to buy**, while others need **more nurturing** before converting. **Lead scoring** helps businesses **prioritize leads** by assigning points based on their **interactions**, such as **website visits, email opens, and form submissions**.  

Let's explore how to **setting up a lead scoring system in HubSpot** and use **automation** to streamline your follow-ups.

## Conclusion
By **implementing lead scoring and automation** in HubSpot, businesses can **prioritize their most valuable prospects** while ensuring **colder leads are nurtured effectively**.

This **saves time, improves efficiency, and increases conversion rates** by making sure **the right leads get attention at the right time**.


What is the main purpose of lead scoring?

Where do you create a Lead Score Property in HubSpot?

What kind of field type should be used for a Lead Score Property?

Which of the following increases a lead score?

What does a workflow do once a lead reaches 50 points?

Gain a solid understanding of HubSpot's CRM and marketing tools. Learn how to manage contacts, create campaigns, automate workflows, and analyze performance to grow your business effectively.


Get familiar with HubSpot's tools and features as you learn how to set up your account, manage contacts, and create effective lists for marketing and reporting.


Discover how to create high-performing landing pages, email campaigns, and blog posts while managing social media through HubSpot's intuitive tools.

Learn how to automate repetitive tasks, nurture leads, and manage deals using HubSpot's CRM and workflow tools to streamline your marketing and sales efforts.

Explore HubSpot's advanced automation capabilities, integrations with third-party tools, and customization options to fully tailor the platform to your business needs.

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Lead Scoring and Nurturing

Conclusion

1. What is the main purpose of lead scoring?

2. Where do you create a Lead Score Property in HubSpot?

3. What kind of field type should be used for a Lead Score Property?

4. Which of the following increases a lead score?

5. What does a workflow do once a lead reaches 50 points?