Contenuti del Corso
Introduction to Digital Marketing
Introduction to Digital Marketing
2. Strategic Channel Planning and Customer Journey Mapping
3. Mastering Website & Landing Page Optimization for Conversions
4. Mastering Strategic Brand Communication & Content Optimization
5. Mastering Social Media & Community-Driven Marketing
Introduction to Social Media PlatformsStrategies for Audience Engagement and Brand BuildingBuilding and Engaging Online CommunitiesUGC, Affiliate, and Influencer MarketingCase Study: How Apple Built a Loyal Brand CommunitySocial Media Analytics & Performance OptimizationCreating a Social Media CampaignQuiz: Social Media Marketing Mastery
7. Mastering Pay-Per-Click (PPC) Advertising
Setting Up Google Analytics
Google Analytics tracks visitor behavior and site performance.
- Sign Up and Setup: add the provided tracking code to your site's header;
- Data Collection: begin monitoring user activity through the Analytics dashboard;
- Set Goals: track key actions, such as form submissions or purchases, to measure success;
- Integrations: link Google Ads and Search Console for deeper insights into campaigns and search performance;
- Custom Dashboards: create dashboards to monitor critical KPIs like conversions and traffic sources.
Ongoing analysis ensures continuous improvement, aligning website performance with business objectives.
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Sezione 3. Capitolo 5