What you will learn

Structure Google Ads accounts for clarity, scalability, and performance.

Optimize landing pages to support Quality Score and conversions.

Build keyword strategies using intent, match types, and search behavior.

Control budgets and bids using data rather than assumptions.

Write ads that align with user intent and platform algorithms.

Measure results accurately and scale campaigns with automation.

Course content

Gain a structured, end-to-end understanding of how to plan, launch, optimize, and scale paid search and video campaigns. The program connects strategic thinking with hands-on execution, cover…

An introduction to Google Ads, exploring how it can benefit your business or clients, the different types of campaigns available, and a guided look inside the platform's interface.

What Google Ads Can Do for Your Business or Clients

Overview of Campaign Types

Inside the Google Ads Interface

Learn how to set up your Google Ads account for long-term success, from structuring it professionally and integrating key tracking tools to configuring billing, permissions, and essential business settings.

How to Structure a Professional Google Ads Account

Connecting Analytics, Tag Manager & GA4

Setting up Billing, Permissions, and Business Settings

Master keyword research and targeting by learning how to use the Keyword Planner, understand match types, and build ad groups strategically for maximum campaign performance.

Using the Keyword Planner Tool

Understanding Match Types

Building Your First Ad Group the Smart Way

Learn how to create ads that drive results by writing compelling ad copy, leveraging ad extensions for greater impact, and following best practices to ensure smooth approval.

Writing Ad Copy That Sells

Using Ad Extensions Effectively

Ad Approval Best Practices

Discover how to design landing pages that drive action, ensure a strong message match with your ads, and use testing and optimization tools to continually improve performance.

Anatomy of a High-Converting Landing Page

Message Match Between Ad and Landing Page

Tools for Testing and Optimizing Pages

Gain full control over your ad spend by understanding daily vs. lifetime budgets, choosing between manual and automated bidding, and optimizing your Quality Score for better results.

Daily vs. Lifetime Budgets

Manual vs. Automated Bidding Explained

What Affects Quality Score and How to Improve It

Unlock the full potential of audience targeting by creating core, custom, and lookalike audiences, applying high-converting remarketing strategies, and leveraging Customer Match with GA4 audiences in your campaigns.

Building Core, Custom, and Lookalike Audiences

Remarketing Strategies that Convert

Using Customer Match and GA4 Audiences in Ads

Learn what Performance Max campaigns are, when to use them, how to provide high-quality creative assets and data, and the best practices for monitoring and optimizing their performance.

What is Performance Max and When to Use It

Feeding It High-Quality Creative and Data

How to Monitor and Optimize These Campaigns

Explore why short-form video is so powerful, how to create effective YouTube ads using accessible tools, and proven targeting strategies to maximize video campaign success.

Short-Form Video

Creating Effective YouTube Ads Using Simple Tools

Targeting Strategies for Video Campaigns

Build a complete performance feedback loop by combining accurate tracking, attribution analysis, and automation-driven scaling. The goal is to move from raw data to confident decisions that sustain long-term campaign growth.

Setting up Google Ads Conversion Tracking

Using UTM Tags, GA4 events, and Attribution Models

When and How to Scale Campaigns

Using Scripts and Rules to Automate Campaign Management

Staying Current with Platform Changes

Learn how to troubleshoot poor campaign performance, manage negative keywords and UX issues, perform regular account audits, adapt strategies during force majeure events, and apply lessons from cross-industry case studies.

Troubleshooting Poor Campaign Performance

Managing Negative Keywords and UX Issues

Performing Regular Account Audits

Adapting Strategy to Force Majeure

Boost your Tech Skills!

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What you'll get with our subscription:

500+ Top-Rated coursesCompletion certificatesPersonalized study tracks40+ hands-on real-world projects

Your subscription also includes 500+ courses:

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This comprehensive marketing course offers an in-depth journey through the fundamentals and advanced strategies of digital marketing. Explore key areas like SEO, PPC, social media, and AI while learning how to craft strategies that deliver results. Each section includes practical examples and tools to solidify your understanding. The course concludes with a hands-on project, empowering you to create and present your own comprehensive marketing plan.

Social Media Manager From Zero to SMM Hero

This course is designed for aspiring and experienced SMM specialists to enhance their skills in market analysis, audience targeting, content planning, and brand building. Through practical tasks, students will learn effective social media strategies, community management, and advertising setup. Ideal for creators aiming for profitability and SMM pros seeking professional growth, this course covers the essentials of creating impactful, results-driven content and maximizing brand presence across platforms.

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Unlock the power of SEO by diving into its technical, strategic, and storytelling aspects. In today's digital world, where search engines like Google dominate, a strong online presence is crucial for success. This practical, step-by-step guide equips you with effective SEO strategies you can apply right away to boost visibility and drive results.

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Launch your own Social Media Marketing Agency from scratch with this powerhouse course that walks you through every step—from understanding platforms and trends to setting up your business, landing clients, and running high-performing campaigns. Whether you're starting with zero experience or scaling a freelance hustle, you'll gain the skills, strategies, tools, and templates to build, grow, and automate a results-driven agency confidently. Learn how to define your niche, price your services, master content and ads, and scale sustainably—all while delivering serious ROI for your clients. If you're ready to turn your digital know-how into a thriving business, this is the roadmap you've been waiting for. And when you've mastered it, you'll feel a sense of accomplishment like never before.

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Gain a solid understanding of HubSpot's CRM and marketing tools. Learn how to manage contacts, create campaigns, automate workflows, and analyze performance to grow your business effectively.

Advertising with Meta Platforms

Learn how to plan, launch, and scale high-performing Meta Ads campaigns on Facebook and Instagram. This course takes you step by step from the fundamentals of digital advertising and the buyer's journey to advanced targeting, creative design, budgeting, and compliance. You'll master Meta Ads Manager, build persuasive ad copy, and apply proven strategies like retargeting, social proof, and scaling techniques. The final modules explore AI-driven tools for smarter targeting, creative optimization, trend detection, and analytics. By combining automation with strategy, you'll create ads that engage audiences, boost conversions, and maximize ROI.

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Why People Choose Codefinity

Web Developer

Kwizera Mugisha

The teaching methodology at Codefinity is excellent, and I particularly appreciate how it has prepared me to handle real-world coding problems. Currently, I am delving into Node.js and eagerly anticipate building full-stack projects that integrate all the knowledge I have gained.

Senior Business Analyst

Sherry Barnes-Fox

My first course was 4 hours, I did it in a few days, "nugget-style". The instructions are very clear and easy to understand. There is even a hint to help you get the answer. I love the learning style that is used, it engages me.

Accounts Payable Specialist

Bill Wagner

I have really liked the browser-based lessons that allow me to code within the lesson. The RUN button allows me to test the code I write before submitting for a grade.

IT Support Specialist

Daniel Chinea

I have gained a lot of practical and logical thinking skills, along with patience for myself and confidence in myself that I can learn programming. Years ago, I would have never thought that I could learn programming in any way, shape or form, and I was able to obtain these certifications and skills with Codefinity.

Technology Project Manager

Steve Bruening

The learning was progressive and made it easy to follow along and make progress. I could feel my skills increasing and building on each other as the course went along.

Project Manager

Stephanie Chan

As I went through the first course of the Python track, I liked the way the course was lay out (in easy and digestible modules) with little exercises at the end of each concept.

Step-by-Step to Stellar Results

Solve Real‑World Coding Tasks

Interactive coding environment

Jump into our interactive environment: write and run your code with real‑time feedback and success metrics—learn by doing at every step.

Get On‑Demand Guidance

AI‑powered support

Leverage the built‑in AI assistant to explain errors, suggest fixes, or answer any question about your code—so you stay productive and never get stuck.

Lock In Your Learning

Knowledge check

Wrap up each module with a quick quiz that delivers instant feedback, tracks your progress, and ensures you’ve mastered key concepts.

Show Off Your Skills

Celebrate success

Earn your industry‑recognized certificate upon completion and share it on LinkedIn with one click—let your network see what you can do.

Full catalog access

One subscription opens up this course and our entire catalog of projects and skills.

Features:

500+ Top-Rated coursesCutting-edge AI Copilot

Personalized study tracks40+ hands-on real-world projects

Without cancellation, before the selected discounted intro plan ends, I accept that Codefinity will automatically charge $79 every 3 months until I cancel. Learn more about cancellation and refund policy in Subscription Terms.

Try Codefinity with confidence – 30-day money-back guarantee included

To welcome you to Codefinity, we're offering up to 64% off on our courses. Plus, we have a 30-day money-back guarantee, so you can try us out risk-free.We truly look forward to welcoming you to our platform and are committed to making your learning experience easy, interactive, and fun.

Frequently Asked Questions

How do I get access to the platform?

While you can study with Codefinity on any device, we strongly recommend using a computer or laptop to optimize your learning experience.

What if I have questions while learning?

All our courses feature an integrated AI assistant, ready to assist you with any questions you may have during your studies and help you solve any problems.

Is a tech degree necessary for learning?

No, you don't need any previous experience to start learning. Our courses are designed for beginners, so you can easily start your journey in the tech industry

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Course for Intermediate Level

What you will learn

Course content

Your subscription also includes 500+ courses:

Why People Choose Codefinity

Step-by-Step to Stellar Results

Trusted by Employees of Leading Companies
and Students from Top Universities

Instantly access 500+ courses

Full catalog access

Try Codefinity with confidence – 30-day money-back guarantee included

Frequently Asked Questions

Still have questions?

Google Ads Mastery

Course for Intermediate Level

What you will learn

Course content

Your subscription also includes 500+ courses:

Why People Choose Codefinity

Step-by-Step to Stellar Results

Trusted by Employees of Leading Companies and Students from Top Universities

Instantly access 500+ courses

Full catalog access

Try Codefinity with confidence – 30-day money-back guarantee included

Frequently Asked Questions

Still have questions?

Trusted by Employees of Leading Companies
and Students from Top Universities