Stakeholder Communication

Briefing and Debriefing Sessions

These are crucial touchpoints to ensure that the project's goals, expectations, and outcomes are clearly defined and understood by all parties.

The Briefing Process

A brief outlines the project's objectives, target audience, communication channels, and planned activities. This document serves as a reference point throughout the project and guides the stakeholders' roles.

Tip: Customize the briefing process for each stakeholder. For example, provide a detailed strategy overview for clients while focusing on tactical deliverables for creative teams.

Strategic Brand Sessions

Strategic brand sessions are deep-dive meetings in which you explore the motivations, goals, and vision for the social media project. They help clarify the brand's unique identity and how it should be communicated.

Example: During a brand session for a new product launch, the focus might be on understanding the client's long-term vision for their social media presence, including the brand tone, message, and target audience.

Debriefing

Conduct a debrief after each campaign or significant milestone to analyze performance and gather feedback. This helps refine the strategy and ensures continuous improvement.

Tip: Use the debrief to identify both successes and areas for improvement, aligning future efforts with lessons learned.

Brand Sessions

Strategic brand sessions are workshops or in-depth meetings that aim to discover a brand's identity, help align the SMM team with the brand's identity, and ensure that social media content reflects the brand's values and goals.

Brand sessions provide a space for brainstorming and deep discussions about what makes a brand unique. These sessions help clarify messaging, voice, and positioning.

Example: A brand session for a tech startup might focus on establishing a consistent tone of voice that balances innovation with approachability.

Structure of a Brand Session

• Preparation: send a detailed brief (here is a blueprint) to the client in advance, outlining the questions and topics to be covered. Set aside ample time for discussion (typically 2-3 hours).

• Execution: during the session, unpack the client's goals, business motivations, and vision for social media growth.

• Follow-up: summarize the key takeaways and ideas from the session and ensure all stakeholders agree on the next steps.