SMM Strategy

A clear strategy helps guide your efforts and ensures that you stay focused on your goals, whether you're looking to increase engagement, boost sales, or grow your brand.

Professional content strategy consists:

• Brand's mission and philosophy;
• Target audience analysis;
• Competitor analysis;
• SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound);
• Traffic format (Paid traffic, budget);
• Visual concept;
• Conclusions and recommendations.

Goals can be:

• Business goals (increasing revenue, sales, improving the company's market position);
• Marketing goals (attracting new customers, improving loyalty, changing the customer base, increasing awareness of the company’s product or service);
• Communication goals (boosting brand recognition, building or strengthening the company's image, driving website traffic, or generating leads);
• Media goals (achieving certain metrics for reach, engagement, reactions, comments, or traffic).

🏆 OKR stands for Objectives and Key Results, which are broader goals tied to measurable outcomes. For example, if your objective is to build brand awareness, your key results could include metrics like reaching 50,000 impressions and being featured by two influencers within six months.

🚦 KPI stands for Key Performance Indicator, and these are specific metrics that track your progress. KPIs can include things like CTR (click-through rate), engagement rate, and conversion rate. These metrics help you understand what's working and where you might need to adjust your approach.

The key questions your strategy answers:

1. What is the goal of our business?
2. What do we do? How do we do it?
3. What do we value?
4. Who are we doing this for? Who is our target audience?
5. What makes us different? What's our Unique Selling Proposition (USP)?
6. What is our brand personality? What is our Tone of Voice (ToV)?

It's not enough just to have a strategy—you need to follow it.