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Complete all chapters to get certificate
What is A/B testing?
Welcome to the A/B testing course. In this section, we will tell you what controlled experiments are, where they are used, and why they are used. We will look at a specific example of a controlled experiment and talk about A/A testing. The Python programming language will help us with this. Well, let's get started!
Before conducting a controlled experiment, we need to determine the characteristics of the sample. The type of tests that we will conduct a little later will depend on these characteristics. You will learn to build distribution histograms, box plots, and check the normality of the distribution. Let's get started right now!
Variances in A/B Testing
The last thing to do before conducting a controlled experiment is to check the sampling variances. Some types of graphs and Levene's test will help us with this. Let's talk about it in more detail in this section!
So we got to A/B testing. Soon you will make your first parametric tests, or as they are also called - T-tests. We'll use all the knowledge we've learned in the previous sections: metric definition, normality testing, variance testing, and plotting. All this will help us get statistically significant results. Well, to work!
It turns out that sometimes the samples do not have a normal distribution. This means that we cannot perform parametric testing. What to do in such a situation? Non-parametric testing. We will talk about him in the last section.