Performance Creative Designer
Beginner
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A comprehensive beginner learning track designed to equip aspiring creative professionals with the essential skills to design high-converting visuals …
156
Chapters
14
Learning hours
208
Assignments
AI Assistant
Shareable Certificate
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Track content
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Outcomes
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What you will learn
Master the foundational principles of visual design, composition, typography, and color theory
Create scalable, branded visuals using Adobe Illustrator
Develop and execute creative strategies for social media marketing
Build effective digital layouts and design systems using Figma
Edit engaging short-form videos with Adobe Premiere Pro
Craft high-performing ad creatives and copy for Meta Ads
Edit and enhance images for creative production with Adobe Photoshop
Design motion graphics and transitions in Adobe After Effects
Leverage analytics, A/B testing, and AI tools for creative optimization
Learning track content
What is Design?
Why Do We Need Design?
Different Types of Design
Basics of Research
Basics of Composition: Lines and Shapes
Composition Rules
Basic Principles of Design Layout
Size and Format
Photography and Illustrations
Gestalt Principles
The Core of Great Design
Emphasis
Balance
Contrast
Repetition
Proportion
Movement
White Space
Rhythm
Pattern
Hierarchy
Variety
Unity
Meaning of Typography
Anatomy of Type
Understanding and Selecting Typefaces
Spacing
Readability
Typographic Hierarchy
Colors Terminology
Color System (Color Modes)
Color Theory
Color Legibility and Harmony
Color Space
Psychology of Colors
Getting Started with Figma
Figma Interface Overview
Project Setup in Figma
Pages and Frames in Figma
FigJam Board in Figma
Layers in Figma: Organizing and Managing Your Design Elements
Using Groups in Figma: Structuring and Nesting Objects Efficiently
Shapes in Figma: Creating and Customizing Design Elements
Alignment of Objects in Figma: Precision and Layout Optimization
Pen Tool in Figma: Creating Custom Shapes and Vector Graphics
Figma Version History: How to Track and Restore Changes
Type Tool in Figma: Adding and Styling Text for UI/UX Design
Fonts in Figma: Choosing and Applying Typography Effectively
Typographic Hierarchy in Figma: Enhancing Readability and UI Design
Placing Photos and Videos in Figma: Enhancing Your Designs with Media
Using Masks in Figma: Clipping and Layering for Advanced Visuals
Blend Modes in Figma: Creating Stunning Effects and Overlays
Color and Gradient Fill in Figma: Mastering Palettes for UI/UX Design
Buttons and Auto Layout in Figma: Streamlining Interactive Elements
Figma Components: Building Reusable Design Systems Efficiently
Styles in Figma: Creating Consistent Design Systems for UI/UX
Plugins and Widgets in Figma: Extending Functionality for Better Workflow
Layout Grids, Rows, and Columns in Figma: Structuring Your Designs
Grid Theory in Figma: Designing for Precision and Consistency
Frames vs. Groups in Figma: Choosing the Right Structure
Constraints in Figma: Responsive Design Made Easy
Prototyping Basics in Figma: Creating Interactive User Flows
Variants in Figma: Streamlining UI Components for Efficiency
Component Properties in Figma: Enhancing Reusable Design Elements
Practice: Creating Different Buttons in Figma
Wireframing in Figma: Laying the Foundation for a Great UI
Animating UI in Figma: Bringing Designs to Life
Designing a Mobile App in Figma: From Concept to Prototype
Finalizing the Design: Polishing Your UI for Development Handoff
Testing Your App Design: Ensuring a Seamless User Experience
Showcasing Your Work: Presenting Your Figma Projects
Welcome
Understanding the Premiere Pro Interface
Project Structure in Premiere Pro
Timeline and Tools
Challenge: Apply the Basics
Audio Recording in Premiere Pro
Draft Edit in Premiere Pro
Effect Controls in Premiere Pro
Transitions and Sound in Premiere Pro
Render in Premiere Pro
Video and Audio Effects
Text and Graphic Templates
Subtitles
Proxy
Introduction to Digital Advertising
Understanding the Buyer's Journey & Sales Funnel
Key Advertising Metrics and KPIs
The Role of Targeting in Advertising
Budgeting & Bidding Strategies
Compliance & Ad Policies
Introduction to Meta Ads Manager
Ad Objectives & Choosing the Right One
Audience Targeting & Customization
Ad Placements & Formats
Tracking & Analytics with Meta Pixel
A/B Testing & Optimization
Creating and Setting Up Your Meta Accounts
Step-by-Step Guide to Creating an Ad
Best Practices for Ad Creative
Meta Pixel and UTM Tracking
Writing Effective Ad Copy
Setting Budgets and Bidding for Success
Reviewing & Publishing Your Ad
Monitoring and Adjusting Live Campaigns
Crafting a Persuasive Message
The Power of Offers & Calls to Action (CTA)
Leveraging Social Proof & UGC
Retargeting & Nurturing Leads
Advanced Scaling Strategies
Competitor Analysis & Staying Ahead
AI-Powered Audience Targeting and Segmentation
Optimizing Ad Creatives with AI
How AI Helps Identify Trends for Meta Ads
Using AI for Performance Tracking & Optimization
Overview of Popular AI Tools
AI Risks and Limitations
AI-Powered Targeting vs Manual Targeting, AI-Driven Analytics vs Traditional Analytics
Researching Winning Ad Creatives
Competitor Ad Analysis
Building Swipe Files
Finding Trends Before They Peak
Generating Creative Angles with AI
AI Copywriting
Offer & Hook Development
AI-Assisted Storytelling
Graphic Design Platforms
AI Image Generation for Ads
Product & Ad Mockups
AI UGC Workflow Creation
Creating AI Ad Videos
Short-Form Editing & Content Repurposing
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