Complete Social Media Management

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Beginner

Gain a comprehensive understanding of the role of an SMM specialist and their key responsibilities. Explore the impact of social media marketing in modern business, the evolution of advertising, and today’s challenges through real-world success stories. Discover the major platforms, job opportunities, and career paths in SMM—helping you evaluate whether agency, freelance, or in-house work is the right fit.

Get a strategic overview of performance metrics, competitor analysis, personal branding, target audience insights, and SMM strategies. Explore key metrics like CR, CTR, and ROAS, discover competitor analysis tools, define brand values, conduct a SWOT analysis, segment your target audience, and apply OKR/KPI frameworks. Designed to refine your approach with actionable insights and strategic blueprints.

Let's explore content creation techniques, offering goals, strategies, and a rubricator. It guides you in developing a content plan, ensuring alignment with defined goals and strategies. Additionally, it delves into creating engaging visuals, including live videos, to captivate your audience and boost interaction.

Master essential content planning and creation skills, from developing monthly calendars to choosing content formats. Learn to create visually engaging materials, understand color psychology, and create trending content.

Explore effective promotion channels, including social media, media outlets, and special projects, with a balanced look at their pros and cons. Learn TikTok promotion strategies with best practices to boost engagement and reach. Discover the essentials of influencer marketing, featuring a brief blueprint to leverage influential voices and enhance brand visibility.

Learn how to build a thriving community with user-generated content (UGC), viral strategies, and strong partnerships. Discover how to select bloggers, grow ambassadors, and handle PR versus SMM distinctions. Plus, master crisis management essentials with Do's and Don'ts, along with proven blueprints for navigating challenges and maintaining a positive brand image.

Master effective stakeholder communication, from identifying key players to delivering impactful briefings and handling feedback. Dive into result analytics with essential blueprints, KPIs, KPRs, and budget strategies. Learn team-building basics, including key roles, streamlined communication, and tech specs. Finally, boost your career by developing a standout personal brand across social media and crafting a compelling portfolio.

Tämän osion lopussa osaat käyttää ChatGPT:tä myynnin ja markkinoinnin viestinnän tehostamiseen, vaikuttavan liiketoimintasisällön laatimiseen sekä yleisimpien sudenkuoppien välttämiseen tekoälyn soveltamisessa käytännön tilanteissa. Ymmärrät myös, milloin ja miten hyödyntää tekoälyä työnkulkujen tehostamiseen tinkimättä aitoudesta tai strategiasta.

Hallitse kyky hakea tarkkaa tietoa, muuntaa laaja sisältö selkeiksi yhteenvedoiksi ja rakentaa yksityiskohtaisia asiakaspersoonia vaivattomasti. Tämä osio antaa myös valmiudet toteuttaa simuloituja haastatteluja ja hioa tekoälyn vastauksia luonnollisemmiksi, täsmällisemmiksi ja kohdeyleisöä paremmin puhutteleviksi.

Opi luomaan räätälöityjä GPT-malleja, jotka hallitsevat koko sähköpostityönkulun – aiherivien generoinnista personoidun runkotekstin ja drip-kampanjoiden kirjoittamiseen. Voit ladata omia tietojasi, testata eri vaihtoehtoja ja laatia korkeasti konvertoivia sähköposteja, jotka vastaavat brändisi ja kohdeyleisösi tavoitteita.

Hanki taidot tuottaa kiinnostavaa ja brändin mukaista sosiaalisen median sisältöä laajassa mittakaavassa tekoälyn avulla. Opit laatimaan julkaisuja kullekin alustalle sopivalla äänensävyllä, luomaan visuaalista sisältöä sekä rakentamaan sisältöä massatuotantona—ottaen samalla huomioon automaation rajoitukset ja riskit sosiaalisen median strategiassa.

Opi tehostamaan bloggausprosessia aiheen suunnittelusta ja pitkien luonnosten hallinnasta sisällön viimeistelyyn ja uudelleenkäyttöön eri kanavissa. Mahdollistaa johdonmukaisten, korkealaatuisten blogikirjoitusten nopeamman tuottamisen ja niiden näkyvyyden maksimoimisen strategisen tekoälytuen avulla.

Set up a Hootsuite account and explore the platform's key features. Navigate the dashboard, connect social media accounts, and customize profile settings for an efficient workflow. Learn how to use Streams, Publisher, and Analytics to streamline social media management.

Create, schedule, and manage social media posts using Hootsuite's publishing tools. Leverage features like bulk scheduling and Canva integration to streamline content planning and maintain a consistent online presence.

Monitor social media activity and engage with audiences using Streams and collaboration tools. Reply to comments and messages, track brand mentions, and set up keyword monitoring for effective social listening. Enable team workflows to streamline communication and response management.

Analyze social media performance and enhance strategy using Hootsuite's analytics and AI tools. Track key metrics, run A/B tests to refine content, and explore app integrations that extend platform functionality. Apply insights to optimize future posts and improve overall results.

Get familiar with HubSpot's tools and features as you learn how to set up your account, manage contacts, and create effective lists for marketing and reporting.

Discover how to create high-performing landing pages, email campaigns, and blog posts while managing social media through HubSpot's intuitive tools.

Learn how to automate repetitive tasks, nurture leads, and manage deals using HubSpot's CRM and workflow tools to streamline your marketing and sales efforts.

Explore HubSpot's advanced automation capabilities, integrations with third-party tools, and customization options to fully tailor the platform to your business needs.