What you will learn

Master precision targeting for Meta Ads

Optimize ads with key performance metrics

Apply smart budgeting and bidding strategies

Craft messages for each sales funnel stage

Utilize custom and lookalike audiences

Ensure compliance with ad policies

Set clear objectives in Meta Ads Manager

Leverage Meta Pixel for tracking and analytics

Conduct A/B testing for ad optimization

Course content

Learn how to plan, launch, and scale high-performing Meta Ads campaigns on Facebook and Instagram. This course takes you step by step from the fundamentals of digital advertising and the buye…

Learn the core strategies to run effective Meta Ads campaigns. Discover how to reach the right audience with precision targeting, optimize performance through key advertising metrics, and apply smart budgeting and bidding strategies. Understand the buyer's journey, craft tailored messages for each funnel stage, and explore advanced tools like custom and lookalike audiences. Gain practical insights into compliance and ethical advertising to ensure long-term success. This section equips you with the essentials to maximize ROI, improve engagement, and build trustworthy campaigns on Facebook and Instagram.

Master the full potential of Meta Ads Manager with practical skills for running high-performing campaigns. Learn how to set clear objectives, define and customize audiences, and choose the right ad placements and formats for your goals. Discover how to install and leverage the Meta Pixel for tracking and analytics, and apply A/B testing to optimize performance with real data. This section provides the tools to build smarter strategies, retarget effectively, and maximize ROI on Facebook and Instagram, giving you confidence to manage ads with precision and impact.

Learn how to set up and manage successful Meta Ads campaigns from start to finish. This section covers creating business accounts, setting up ads step by step, and applying best practices for images, videos, and copy. Discover how to use Meta Pixel and UTM tracking, set budgets and bidding strategies, and review your ads before publishing. You'll also learn to monitor performance, run A/B tests, scale winning campaigns, and troubleshoot delivery issues. These lessons give you the complete toolkit to build, launch, and optimize Facebook and Instagram ads with confidence and efficiency.

Unlock advanced strategies to maximize your Meta Ads performance. Learn how to craft persuasive ad messages with AIDA, build urgency with powerful CTAs and offers, and use social proof and user-generated content to build trust. Discover retargeting techniques and lead-nurturing funnels that convert prospects into loyal customers. Explore advanced scaling strategies to grow winning campaigns, and apply competitor analysis to stay ahead while adapting to Meta's evolving algorithms. This section gives you proven tactics to optimize messaging, boost engagement, and scale Facebook and Instagram ads for higher ROI.

Discover how artificial intelligence is transforming Meta advertising. This section explores AI-powered audience targeting, dynamic creative optimization, and real-time performance tracking to scale campaigns efficiently. Learn how AI identifies trends, supports copy and design with tools like ChatGPT, Jasper, and AdCreative.ai, and automates budget allocation with precision. You'll also understand the risks and limitations of relying too heavily on automation, and how manual methods complement AI for better results. By combining automation with strategic oversight, you'll build smarter, more adaptive campaigns that maximize ROI on Facebook and Instagram.

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200+ Top-Rated coursesCompletion certificatesCutting-edge AI CopilotPersonalized study tracks30+ hands-on real-world projects

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Why People Choose Codefinity

Web Developer

Kwizera Mugisha

The teaching methodology at Codefinity is excellent, and I particularly appreciate how it has prepared me to handle real-world coding problems. Currently, I am delving into Node.js and eagerly anticipate building full-stack projects that integrate all the knowledge I have gained.

Senior Business Analyst

Sherry Barnes-Fox

My first course was 4 hours, I did it in a few days, "nugget-style". The instructions are very clear and easy to understand. There is even a hint to help you get the answer. I love the learning style that is used, it engages me.

Accounts Payable Specialist

Bill Wagner

I have really liked the browser-based lessons that allow me to code within the lesson. The RUN button allows me to test the code I write before submitting for a grade.

IT Support Specialist

Daniel Chinea

I have gained a lot of practical and logical thinking skills, along with patience for myself and confidence in myself that I can learn programming. Years ago, I would have never thought that I could learn programming in any way, shape or form, and I was able to obtain these certifications and skills with Codefinity.

Technology Project Manager

Steve Bruening

The learning was progressive and made it easy to follow along and make progress. I could feel my skills increasing and building on each other as the course went along.

Project Manager

Stephanie Chan

As I went through the first course of the Python track, I liked the way the course was lay out (in easy and digestible modules) with little exercises at the end of each concept.

Step-by-Step to Stellar Results

Solve Real‑World Coding Tasks

Interactive coding environment

Jump into our interactive environment: write and run your code with real‑time feedback and success metrics—learn by doing at every step.

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Leverage the built‑in AI assistant to explain errors, suggest fixes, or answer any question about your code—so you stay productive and never get stuck.

Lock In Your Learning

Knowledge check

Wrap up each module with a quick quiz that delivers instant feedback, tracks your progress, and ensures you’ve mastered key concepts.

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Earn your industry‑recognized certificate upon completion and share it on LinkedIn with one click—let your network see what you can do.

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Features:

200+ Top-Rated coursesCutting-edge AI Copilot

Personalized study tracks30+ hands-on real-world projects

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To welcome you to Codefinity, we're offering up to 64% off on our courses. Plus, we have a 30-day money-back guarantee, so you can try us out risk-free.We truly look forward to welcoming you to our platform and are committed to making your learning experience easy, interactive, and fun.

Frequently Asked Questions

How do I get access to the platform?

While you can study with Codefinity on any device, we strongly recommend using a computer or laptop to optimize your learning experience.

What if I have questions while learning?

All our courses feature an integrated AI assistant, ready to assist you with any questions you may have during your studies and help you solve any problems.

Is a tech degree necessary for learning?

No, you don't need any previous experience to start learning. Our courses are designed for beginners, so you can easily start your journey in the tech industry

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Advertising with Meta Platforms

Course for Beginner Level

What you will learn

Course content

Your subscription also includes 200+ courses:

Why People Choose Codefinity

Step-by-Step to Stellar Results

Trusted by Employees of Leading Companies
and Students from Top Universities

Instantly access 200+ courses

Full catalog access

Try Codefinity with confidence – 30-day money-back guarantee included

Frequently Asked Questions

Still have questions?

Advertising with Meta Platforms

Course for Beginner Level

What you will learn

Course content

Your subscription also includes 200+ courses:

Why People Choose Codefinity

Step-by-Step to Stellar Results

Trusted by Employees of Leading Companies and Students from Top Universities

Instantly access 200+ courses

Full catalog access

Try Codefinity with confidence – 30-day money-back guarantee included

Frequently Asked Questions

Still have questions?

Trusted by Employees of Leading Companies
and Students from Top Universities