Mastering Meta Ads

Learn how to plan, launch, and scale high-performing Meta Ads campaigns on Facebook and Instagram. This course takes you step by step from the fundamentals of digital advertising and the buyer's journey to advanced targeting, creative design, budgeting, and compliance. You'll master Meta Ads Manager, build persuasive ad copy, and apply proven strategies like retargeting, social proof, and scaling techniques. The final modules explore AI-driven tools for smarter targeting, creative optimization, trend detection, and analytics. By combining automation with strategy, you'll create ads that engage audiences, boost conversions, and maximize ROI.Show more

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33 chapters

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Learning outcomes

Modules

Testimonials

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Codefinity advantages

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Outcomes

Learning outcomes

Modules

Testimonials

Recommendations

Codefinity advantages

FAQs

What you will learn

You will learn how to set up and manage Meta Ads campaigns from scratch using Ads Manager.
Discover how to define audiences with precision, choose the right objectives, and optimize placements and budgets.
Master the art of creating persuasive ad copy, visuals, and CTAs that convert.
Gain hands-on skills in retargeting, scaling, and competitor analysis to maximize performance.

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Career certificate

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Assessments

82 assignments

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Join employees from leading companies and many of the Fortune 100 who trust Codefinity to elevate their skills.

This course is for you, if...

You’re preparing for a promotionPosition yourself for career advancement by acquiring new skills and knowledge that will make you stand out to your employer

You’re a jobseeker looking to enhance your resumeAdd valuable skills to your resume and make yourself more attractive to potential employers. This course will give you a competitive edge in the job market.

You want to escape the 9-to-5 grindOur course provides the skills needed to transition into freelancing or remote work, giving you the freedom to work on your terms.

You’re passionate about continuous learningStay ahead in the rapidly evolving IT field with our comprehensive course. It’s designed for lifelong learners who want to continuously enhance their skills and knowledge.

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There are 5 modules in this course

Learn the core strategies to run effective Meta Ads campaigns. Discover how to reach the right audience with precision targeting, optimize performance through key advertising metrics, and apply smart budgeting and bidding strategies. Understand the buyer's journey, craft tailored messages for each funnel stage, and explore advanced tools like custom and lookalike audiences. Gain practical insights into compliance and ethical advertising to ensure long-term success. This section equips you with the essentials to maximize ROI, improve engagement, and build trustworthy campaigns on Facebook and Instagram.

Master the full potential of Meta Ads Manager with practical skills for running high-performing campaigns. Learn how to set clear objectives, define and customize audiences, and choose the right ad placements and formats for your goals. Discover how to install and leverage the Meta Pixel for tracking and analytics, and apply A/B testing to optimize performance with real data. This section provides the tools to build smarter strategies, retarget effectively, and maximize ROI on Facebook and Instagram, giving you confidence to manage ads with precision and impact.

Learn how to set up and manage successful Meta Ads campaigns from start to finish. This section covers creating business accounts, setting up ads step by step, and applying best practices for images, videos, and copy. Discover how to use Meta Pixel and UTM tracking, set budgets and bidding strategies, and review your ads before publishing. You'll also learn to monitor performance, run A/B tests, scale winning campaigns, and troubleshoot delivery issues. These lessons give you the complete toolkit to build, launch, and optimize Facebook and Instagram ads with confidence and efficiency.

Unlock advanced strategies to maximize your Meta Ads performance. Learn how to craft persuasive ad messages with AIDA, build urgency with powerful CTAs and offers, and use social proof and user-generated content to build trust. Discover retargeting techniques and lead-nurturing funnels that convert prospects into loyal customers. Explore advanced scaling strategies to grow winning campaigns, and apply competitor analysis to stay ahead while adapting to Meta's evolving algorithms. This section gives you proven tactics to optimize messaging, boost engagement, and scale Facebook and Instagram ads for higher ROI.

Discover how artificial intelligence is transforming Meta advertising. This section explores AI-powered audience targeting, dynamic creative optimization, and real-time performance tracking to scale campaigns efficiently. Learn how AI identifies trends, supports copy and design with tools like ChatGPT, Jasper, and AdCreative.ai, and automates budget allocation with precision. You'll also understand the risks and limitations of relying too heavily on automation, and how manual methods complement AI for better results. By combining automation with strategic oversight, you'll build smarter, more adaptive campaigns that maximize ROI on Facebook and Instagram.

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Your subscription also includes:

Introduction to Digital Marketing

Social Media Manager From Zero to SMM Hero

SEO for Beginners

Hootsuite Mastery for Social Media Management

Identifying High-Value International Markets for London Tourism

This project focuses on leveraging historical visitor data to identify high-potential international markets, uncover travel patterns, and segment audiences for targeted marketing strategies.

Marketing and CRM Mastery with HubSpot

Gain a solid understanding of HubSpot's CRM and marketing tools. Learn how to manage contacts, create campaigns, automate workflows, and analyze performance to grow your business effectively.

Optimizing Bank Telemarketing Campaigns

This project empowers you to analyze marketing campaign data, evaluate communication effectiveness, and apply statistical methods for data-driven recommendations.

Introduction to Digital Marketing

Social Media Manager From Zero to SMM Hero

SEO for Beginners

Hootsuite Mastery for Social Media Management

Identifying High-Value International Markets for London Tourism

This project focuses on leveraging historical visitor data to identify high-potential international markets, uncover travel patterns, and segment audiences for targeted marketing strategies.

Marketing and CRM Mastery with HubSpot

Gain a solid understanding of HubSpot's CRM and marketing tools. Learn how to manage contacts, create campaigns, automate workflows, and analyze performance to grow your business effectively.

Optimizing Bank Telemarketing Campaigns

This project empowers you to analyze marketing campaign data, evaluate communication effectiveness, and apply statistical methods for data-driven recommendations.

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