Digital Marketing Essentials

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Beginner

Discover the fundamentals of digital marketing, including its scope, core strategies, and the dynamic role of a Digital Marketing Specialist, while exploring the structure and collaboration of marketing teams.

Master the art of planning effective marketing strategies by learning how to align digital channels with business goals and customer journeys. This section focuses on setting SMART objectives, performing competitive analysis, and mapping touchpoints to guide customers seamlessly through the decision-making process.

Explore the foundations of effective website and landing page design, focusing on user experience, search engine optimization, and data-driven improvements. Create high-performing pages that engage visitors and convert them into customers.

Explore the art of strategic brand communication in this section, where you'll learn to craft SEO-friendly content, build a unique brand voice, and enhance your digital presence with effective backlink strategies and optimization techniques.

Discover how to effectively use social media platforms to engage audiences, foster brand loyalty, and drive marketing success. This section covers platform selection, audience interaction, and strategies to build thriving online communities.

You'll explore the key elements of email marketing, from crafting compelling campaigns to setting up automation workflows. You'll understand how to track and optimize performance using data-driven insights, ensuring every email delivers value. By the end, you'll confidently design and execute email strategies that connect with your audience.

Discover how to harness the power of PPC advertising to boost visibility and conversions. This section covers keyword strategies, audience targeting, ad creation, and advanced analytics to ensure your campaigns are cost-effective and impactful.

Explore how AI drives innovation in digital marketing by analyzing data, automating workflows, and delivering hyper-personalized experiences that resonate with your audience.

You'll gain a strong foundation in SEO by learning its fundamentals and the importance of a well-structured strategy. You'll discover how search engines operate, how they choose which content to showcase, and key SEO terminology. Additionally, you'll explore the different types of SEO and the four stages of an effective SEO plan. Mastering these basics is essential for building a solid understanding before moving on to the next sections.

Keyword research and content strategy are the core of any successful SEO plan. By identifying trending keywords and optimizing them to align with your audience’s search intent, you can harness the power of SEO to build a compelling strategy. This approach not only enhances your online visibility but also helps you develop a strong content strategy that attracts and retains a loyal customer base.

One of the most essential and widely used types of SEO is on-page SEO. Optimizing the elements within your pages and the technical structure of your website can signicantly enhance user experience and dramatically improve your SEO performance. In this section, we'll take a deep dive into the technical aspects of on-page SEO and explore powerful tools to help you optimize your site effectively.

Off-page SEO is another powerful strategy that can take your SEO efforts to the next level. By leveraging backlinks, social media, guest blogging, and other external factors, you can dramatically enhance your online presence. A well-executed off-page SEO strategy can transform your business into a customer magnet and give you a competitive edge in the market.

This section brings together everything covered in the course and breaks it down into a clear, easy-to-follow step-by-step process, so you'll know exactly what to do at each stage. Additionally, we offer insights into the future of SEO and how you can use these trends to your advantage.

Get familiar with HubSpot's tools and features as you learn how to set up your account, manage contacts, and create effective lists for marketing and reporting.

Discover how to create high-performing landing pages, email campaigns, and blog posts while managing social media through HubSpot's intuitive tools.

Learn how to automate repetitive tasks, nurture leads, and manage deals using HubSpot's CRM and workflow tools to streamline your marketing and sales efforts.

Explore HubSpot's advanced automation capabilities, integrations with third-party tools, and customization options to fully tailor the platform to your business needs.

Al termine di questa sezione, sarai in grado di utilizzare ChatGPT con sicurezza per migliorare la comunicazione nelle vendite e nel marketing, redigere testi aziendali efficaci ed evitare errori comuni nell'applicazione dell'IA a scenari reali. Comprenderai inoltre quando e come affidarti all'IA per ottimizzare i flussi di lavoro senza compromettere autenticità o strategia.

Acquisizione della capacità di estrarre informazioni precise, trasformare contenuti lunghi in sintesi chiare e creare dettagliati profili cliente con facilità. Questa sezione fornisce inoltre gli strumenti per condurre interviste simulate e perfezionare le risposte dell'AI affinché risultino più naturali, specifiche e coinvolgenti per il pubblico.

Scopri come creare GPT personalizzati che gestiscono ogni fase del flusso di lavoro delle email, dalla generazione degli oggetti alla stesura di testi personalizzati e campagne drip. Potrai caricare i tuoi dati, testare varianti e realizzare email ad alta conversione in linea con il tuo brand e gli obiettivi del pubblico.

Acquisire le competenze per produrre contenuti social coinvolgenti e coerenti con il brand su larga scala utilizzando l'IA. Verranno approfondite le tecniche per realizzare post con il tono adeguato a ciascuna piattaforma, generare elementi visivi e creare contenuti in grandi quantità, mantenendo consapevolezza delle limitazioni e dei rischi dell'automazione nella strategia social.

Scopri come ottimizzare il flusso di lavoro del blogging: dalla pianificazione degli argomenti e gestione delle bozze lunghe, fino alla rifinitura dei contenuti e al loro riutilizzo su più canali. Sarai in grado di produrre articoli di alta qualità in modo più rapido e costante, massimizzandone la diffusione grazie al supporto strategico dell'IA.