Complete Social Media Management

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Beginner

Gain a comprehensive understanding of the role of an SMM specialist and their key responsibilities. Explore the impact of social media marketing in modern business, the evolution of advertising, and today’s challenges through real-world success stories. Discover the major platforms, job opportunities, and career paths in SMM—helping you evaluate whether agency, freelance, or in-house work is the right fit.

Get a strategic overview of performance metrics, competitor analysis, personal branding, target audience insights, and SMM strategies. Explore key metrics like CR, CTR, and ROAS, discover competitor analysis tools, define brand values, conduct a SWOT analysis, segment your target audience, and apply OKR/KPI frameworks. Designed to refine your approach with actionable insights and strategic blueprints.

Let's explore content creation techniques, offering goals, strategies, and a rubricator. It guides you in developing a content plan, ensuring alignment with defined goals and strategies. Additionally, it delves into creating engaging visuals, including live videos, to captivate your audience and boost interaction.

Master essential content planning and creation skills, from developing monthly calendars to choosing content formats. Learn to create visually engaging materials, understand color psychology, and create trending content.

Explore effective promotion channels, including social media, media outlets, and special projects, with a balanced look at their pros and cons. Learn TikTok promotion strategies with best practices to boost engagement and reach. Discover the essentials of influencer marketing, featuring a brief blueprint to leverage influential voices and enhance brand visibility.

Learn how to build a thriving community with user-generated content (UGC), viral strategies, and strong partnerships. Discover how to select bloggers, grow ambassadors, and handle PR versus SMM distinctions. Plus, master crisis management essentials with Do's and Don'ts, along with proven blueprints for navigating challenges and maintaining a positive brand image.

Master effective stakeholder communication, from identifying key players to delivering impactful briefings and handling feedback. Dive into result analytics with essential blueprints, KPIs, KPRs, and budget strategies. Learn team-building basics, including key roles, streamlined communication, and tech specs. Finally, boost your career by developing a standout personal brand across social media and crafting a compelling portfolio.

Al finalizar esta sección, podrá utilizar ChatGPT con confianza para mejorar la comunicación en ventas y marketing, redactar textos comerciales atractivos y evitar errores comunes al aplicar IA en escenarios reales. También comprenderá cuándo y cómo confiar en la IA para optimizar flujos de trabajo sin comprometer la autenticidad o la estrategia.

Domine la capacidad de extraer información precisa, transformar contenido extenso en resúmenes claros y construir perfiles detallados de clientes con facilidad. Esta sección también le permite realizar entrevistas simuladas y perfeccionar las respuestas de la IA para que resulten más naturales, específicas y atractivas para su audiencia.

Aprenda a crear GPTs personalizados que gestionan cada etapa de su flujo de trabajo de correo electrónico, desde la generación de líneas de asunto hasta la redacción de cuerpos personalizados y campañas drip. Podrá cargar sus propios datos, probar variantes y elaborar correos electrónicos de alta conversión que se alineen con los objetivos de su marca y audiencia.

Adquisición de habilidades para producir contenido atractivo y alineado con la marca en redes sociales a gran escala utilizando IA. Aprendizaje sobre la elaboración de publicaciones con el tono adecuado para cada plataforma, generación de elementos visuales y creación de contenido en volumen. Conciencia sobre las limitaciones y riesgos de la automatización en la estrategia social.

Descubra cómo optimizar el flujo de trabajo de blogging: desde la planificación de temas y la gestión de borradores extensos hasta la revisión de contenido y su reutilización en múltiples canales. Será posible producir publicaciones de blog consistentes y de alta calidad de manera más rápida y maximizar su alcance con el apoyo estratégico de la IA.

Set up a Hootsuite account and explore the platform's key features. Navigate the dashboard, connect social media accounts, and customize profile settings for an efficient workflow. Learn how to use Streams, Publisher, and Analytics to streamline social media management.

Create, schedule, and manage social media posts using Hootsuite's publishing tools. Leverage features like bulk scheduling and Canva integration to streamline content planning and maintain a consistent online presence.

Monitor social media activity and engage with audiences using Streams and collaboration tools. Reply to comments and messages, track brand mentions, and set up keyword monitoring for effective social listening. Enable team workflows to streamline communication and response management.

Analyze social media performance and enhance strategy using Hootsuite's analytics and AI tools. Track key metrics, run A/B tests to refine content, and explore app integrations that extend platform functionality. Apply insights to optimize future posts and improve overall results.

Get familiar with HubSpot's tools and features as you learn how to set up your account, manage contacts, and create effective lists for marketing and reporting.

Discover how to create high-performing landing pages, email campaigns, and blog posts while managing social media through HubSpot's intuitive tools.

Learn how to automate repetitive tasks, nurture leads, and manage deals using HubSpot's CRM and workflow tools to streamline your marketing and sales efforts.

Explore HubSpot's advanced automation capabilities, integrations with third-party tools, and customization options to fully tailor the platform to your business needs.